From a conversation in Edsviken to a global movement for ethical AI voices.

It Started with a Lunch.

At a small table at Oxstallet overlooking Edsviken, two people met to talk about the future.

Louise Edwards, an author with over 25 years in IT and digital business transformation, had spent years helping companies find smarter ways to use technology — always with creativity at the center.
Christian Schaffner, a seasoned media designer and AI enthusiast, had seen first-hand the growing challenges around voice licensing, AI restrictions, and compliance in production when wanting to scale with AI.

Over lunch, they shared frustrations, hopes, and ideas. Louise spoke about how audiobooks and creative work needed better systems — ones that could protect voices, reward creators, and scale ethically. Christian shared the pain of production teams facing a new reality: unlicensed AI voices, unclear rights, and no legal safety net.

They both knew one thing:

This is important — and the problems need to get solved.

An Idea Is Nothing
Without Execution

What started as a conversation turned into a mission.

Louise, who recently arrived in Stockholm after three decades working in the IT industry in London, and who was keen to get going with a new important and exciting project , said:

I will run with this idea & make it happen, are you with me if I do?

Within weeks, Voxifyer's business plan was taking shape — built around one clear mission:

To make AI voice technology ethical, traceable, scalable and human-first.

First step was to gather a team of brilliant minds that felt equally passionate about this mission which we did!

Head of Tech, to build the platform and data infrastructure.
Head of Legal, to ensure full compliance with EU law and protect creator rights.
Head of Sound, to perfect the recording and production process.
Head of Finance, to create a transparent licensing and royalty model.
Head of Business Development
Head of Brand and Creative Design

And around them — a circle of advisors, voices, early client adopters, investors, and believers who understood that real innovation means doing what’s right, not just what’s easy. Since the 1st of February 2025 when the team was in place it's been a rocket ride which we love every minute of!

A Mission That’s Growing.

Today, Voxifyer is more than a startup — it’s a movement.

Today, Voxifyer is more than a startup — it’s a movement.
A growing network of professional voice artists, interpreters, educators, and creators across 25+ languages — all part of a shared mission to build an AI future grounded in creativity, consent, and inclusion.

Every voice is recorded with care, licensed with transparency, and protected with pride.Because at Voxifyer, we believe that technology should amplify humanity — not replace it.