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The New Voice Economy: Why Talent Must Own Their AI Voice — and Why AI Must Serve Creators, Not Replace Them
THE NEW VOICE ECONOMY: Why Talent Must Own Their Voice — and Why AI Must Serve Creators, Not Replace Them. AI Voice Is Exploding — But Identity Has Fallen Behind
AI voice has never moved faster. New models, new capabilities, new possibilities. But the systems designed to protect the people behind those voices — creators, actors, performers, cultural icons — have fallen dangerously behind.
Louise Edwards
Nov 193 min read


The Consent Problem From Lawsuit to Voxifyer's AI Voice Standard
In July 2025, a New York federal court issued a decision in what many have called the first major lawsuit over AI voice cloning in the United States. The case—Lehrman & Sage v. Lovo, Inc.—exposes a simple truth with profound implications: consent without clarity is not consent at all.
At Voxifyer, this case is more than a headline—it’s a validation of the principles we are building, developing, and testing into our platform.
Louise Edwards
Oct 84 min read


Why Voices Are Identity in the Age of AI
At Voxifyer, we believe that voices should be protected and rewarded not just by law, but by design.
Louise Edwards
Sep 164 min read


Your Voice Is Your Brand – Protecting Voices in the AI Era Interview with Niklas Engdahl Actor & Voxifyer Voice
AI voices are no longer science fiction. They are here – becoming more natural, more convincing, and more widespread every day. For actors, audiobook narrators, and other voice talents, this raises urgent questions: What happens to my voice? Will I be replaced? Do I have any control?
Louise Edwards
Aug 262 min read


🎙️ Voices for Animated Characters
Voxifyer is looking for creative, Swedish-speaking voices for colourful, funny, and unique animated characters!
Louise Edwards
Aug 153 min read
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